Providing creative conceptualizations with on-target, artistic executions is my primary daily goal—largely for its own sake.

Professional Experience

Graphic Designer / Art Director / Illustrator | Jeff McElroy | Greater Los Angeles Area, CA 2001–Present

I have partnered with numerous clients; ranging from startups, to nonprofits, to multinational corporations. All receiving equal attention, consideration, and the full benefit of my talent, expertise, intuition, and experience.

Creative Services Manager | Prolacta Bioscience | Los Angeles, CA 2018–Present

  • Teaming with the marketing department to lead visual development and execution of campaign and branding updates

  • Brand stewardship and assets management

  • Packaging development

  • Highly detailed Photoshop image retouching, compositing, and manipulation

  • Vendor and talent recommendation, selection, and communications

  • File release and mechanical preparations (print and digital)

Art Supervisor | Giant Creative Strategy (now Evoke Group) | San Francisco, CA 2002–2015

  • Creation of compelling key art, logos, typography, color systems, and photographic/illustrative styles for multiple campaigns, across numerous tactics, and distinct audiences

  • Brand stewardship and assets management through the development of (and adherence to) style guides for each product and audience

  • Daily reviews of individual projects via team meetings and digital routing platforms such as Basecamp, ProofHQ, and Workamajig

  • Partnering with copywriters to create thought-provoking concept ideas for new business pitches, as well as existing campaign projects, and refresh exercises

  • Highly detailed Photoshop image retouching, compositing, and manipulation

  • Hands-on print and web page layout, spot illustration, chart and graph creation, comp building, and story-boarding

  • Vendor and talent recommendation, selection, and communications

  • File release and mechanical preparations (print and digital)

  • Brand asset library management

Art Director | Harrison Wilson and Associates | San Francisco, CA 2000–2002 

  • Highly detailed Photoshop image retouching, compositing, and manipulation

  • Hands-on print and web page layout, spot illustration, chart and graph creation, comp building, and story-boarding

  • File release and mechanical preparations (print and digital)

  • Brand asset library management

Graphic Designer | FCB (Foote, Cone & Belding) | San Francisco, CA 2000–2001

  • Highly detailed Photoshop image retouching, compositing, and manipulation

  • Hands-on print and web page layout, spot illustration, chart and graph creation, comp building, and story-boarding

  • File release and mechanical preparations (print and digital)

Project Experience

Print

  • Direct Mail

  • Brochures

  • Environmental Design

  • Packaging

Digital

  • Websites, UX

  • Rich Media

  • Banner ads

  • Email blasts

  • Presentation Decks

Proficiencies

Adobe Creative Suite

  • Photoshop

  • Illustrator

  • InDesign

  • Flash

  • Dreamweaver

  • Fireworks

  • After Effects

  • Acrobat

  • Bridge

Microsoft

  • Powerpoint

  • Word

WordPress (& similar platforms)

Photography and Image Editing (street & art)

Dimensional design (traditional & digital)

Illustration (traditional & digital)

Education

The University of the Arts, Philadelphia PA